There is a lot that goes into intellectual property management. You may have just one portfolio to start with, or perhaps your business has been around for a while and you have many. Regardless, we...
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As leading professionals in intellectual property solutions, the task of protecting a 157 year old iconic brand, and its unique bottle, fall directly within the scope of Brandstock’s abilities. We...
When transferring intellectual property, the first thing to consider is the type of transfer required for your business needs. The transfer of intellectual property can be either temporary under a...
When we compare the difference between the roles of trademark lawyers with those of marketers, there are significant differences between the knowledge and concerns between the two professions....
Accurate, high-quality, and relevant data have never been more important in forming an IP strategy. The strength of an IP asset is highly dependent on the accuracy of data obtained during the data...
As one of the most valuable assets a company has, intellectual property must be appropriately managed in order to maximize its potential. In line with many areas of life, technological advancements...
For corporate IP counsel who are looking to undertake an audit of their company’s intellectual property portfolio, there are important considerations to ensure the process is as effective as possible.
Brandstock has interviewed Hans-Jürgen Lutz, vice president, marketing communication, brand and trademark management crop protection at BASF and the result of this meeting has been published by WIPR...
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