A three-pronged approach: bringing names to market.

In the first of a three-part series of articles, Jayne McClelland, a trademark attorney at Syngenta, discusses best practices for creating, clearing and registering trademarks and her collaboration...

Topics: News, Trademark Searching, Market Ready, Law Firm, Corporation

Do you know where to start with a recordals project?

Whenever a company undergoes a major change, IP counsel should think about whether any recordal and assignment work is required. Sometimes it’s obvious. If you acquire another company, there will...

Topics: News, IP Recordals, Domain Names, Law Firm, Corporation

Keeping the record straight

by Anna Popova, Director IP Recordals, Brandstock

Mention recordals to most in-house IP lawyers and the invariable response is, understandably perhaps, one of fear and loathing; fear of what can go...

Topics: News, IP Recordals, Law Firm, Corporation

Recordals – The Voice of Experience

by Elena Galletti, Director Marketing & Key Account Management, Brandstock

Following on from our article entitled ‘Top10 priorities to consider when planning your next recordal project’ we are...

Topics: News, IP Recordals, Law Firm, Corporation

In search of the aesthetic

By Thomas Golda, Director Searches, Brandstock

In the fast changing world of Intellectual Property, many more companies are now moving beyond the more traditional word mark protection to establish...

Topics: News, Trademark Searching, Law Firm, Corporation

Trademark searches: the art of Deep Screening

by Volker Spitz, CEO, Brandstock

While trademark lawyers rarely share the same opinion, all would agree that to launch a new product or service without first investigating prior rights is to risk not...

Topics: News, Deep Screening, Trademark Searching, Law Firm, Corporation

Agent Benchmarking: A quick win for in–house IP departments

By Volker Spitz, CEO, Brandstock

Agent benchmarking’ describes a service that we formed together with a group of large patent and trademark owners just over 5 years ago and which we have now refined...

Topics: Agent Benchmarking, Brandstock Complete, Law Firm, Corporation

Top 10 priorities to consider when planning your next recordal project

By Anna Popova, Director IP Recordals, Brandstock

Is your corporation involved in a planned or recent merger or acquisition; divestiture; renaming; or some other restructuring that will impact your...

Topics: IP Recordals, Law Firm, Corporation

Are you paying too much for trademark renewals?

by Volker Spitz, CEO, Brandstock

Making sure that mark-ups have not applied to official fees, or checking that incorrect exchange rates have not been applied, has not been on the IP agenda for...

Topics: News, Agent Benchmarking, Trademark & Design Renewals, Law Firm, Corporation