Getting the chance to be recognised without creating brand awareness is quite appealing for all the unknown or new-born brands out on the market. That's why the risk of brand forgery is higher for all those well-known trademarks.
Relying on IP experts can help save not only money but also your brand identity. How? By representing your business in front of the judges, for example! That was, in particular, the case of Diesel, who won an essential judgement at EU General Court thanks to the help of Brandstock Group.
Which has been the key to success on this occasion? Our Key Account Manager, Elena Galletti, has written an article for WIPR about it.
