When conducting a trademark search prior to registration of a new mark, many businesses choose to do this themselves, with the goal of making a cost saving. However, evidence to the contrary suggests...
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At the beginning of each financial year, every business must determine and implement an annual budget. When it comes to trademark protection, of course, no business is willing to knowingly cut...
Getting the chance to be recognised without creating brand awareness is quite appealing for all the unknown or new-born brands out on the market. That's why the risk of brand forgery is higher for...
Can artificial intelligence actually be a danger for IP departments? In a recent article published by WIPR, our CEO Volker Spitz has talked about the power of AI and the importance of having a team...
Is your business paying the right cost for its IP renewals, filings, opposition? Brian Gissane has talked about benchmarking in this short but full of useful information during Buying Legal...
It may be the case that when a business attempts to register their trade mark in China, they find that their trade mark has already been registered by a Chinese company. In many instances the Chinese...
Performing a professional trademark search helps you protect your trademarks. To do this correctly, you need to know how to perform a text or image search within brand data from multiple national and...
Your IP portfolio is one of the most important elements of your business. It underpins your external messaging, and how you interact with your customers. It allows you to sell your products and be...
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